Project overview

Challenge Design a mobile app for modern luxury coffee maker that allows users to control every aspect of their brewing experience from their smartphone.

Target Audience Affluent coffee enthusiasts who value precision, convenience, and sophistication in their daily coffee brewing.

Solution An intuitive, elegantly designed app that seamlessly connects users to their coffee maker with modern aesthetics.

Outcome A complete high fidelity design system with onboarding, machine connection, status monitoring, brewing control and marketplace features.

Processes

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Research & Discovery Define user needs Competitor Analysis Feature mapping

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Visual Design Aesthetics Colour palette Component library

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Information Architecture User flow mapping Content hierarchy

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High-Fidelity Mockups All core screens Interaction design

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Research

The Problem Smart coffee machines promise precision and convenience, but users face real friction:

• Complex onboarding process, which confuses users
• Brew customisation options are overwhelming for first-time users, especially those new to smart apps

Target Audience

• Coffee enthusiasts in urban environments
• Early adopters of connected devices expecting reliability, clarity and premium experience
• Users who value personalisation and repeatable rituals

Core features

After gaining a brief understanding of the problem I am trying to solve, I outlined the core features that the future app should include.

User flow

The user flow structure directly reflects the defined user problems and features mapped perviously.

Visual direction

While shaping the visual language, I explored references across various industries, including smart home devices, consumer electronics and gaming. They share a common focus on precision, responsiveness and high-contrast clarity.